In the beginning, there were chatbots….
Digital Humans are the latest development in the evolution of chatbots, offering a significantly improved and less obtrusive way for customers to engage with brands due to their highly human-like qualities.
….then, there were Holograms and Avatars
Starting in 2011, holographic assistants began to gain traction in airport and train station kiosks, providing assistance to passengers with security procedures and directing them to the correct platform. Over time, holographic assistants also made their way onto social media, exemplified by Miquela Sousa, also known as @lilmiquela, who quickly gained a massive following on Instagram and became one of the platform’s most influential users by 2016.
Then they evolved…
The advancement of technologies like deep learning has facilitated the emergence of Digital Humans, which utilize Natural Language Processing (NLP) and language-based techniques to engage in authentic human-like conversations. This has created a framework for the rapid evolution of these systems.
NLP, which lies at the intersection of linguistics, computer science, and artificial intelligence, provides machines with the ability to recognize and comprehend human speech, allowing digital persons to interact with customers in a natural and personalized manner. They can discern the meaning and intention behind a customer’s statements, enabling them to provide tailored and relevant responses. This leads to a unique and dynamic customer experience that makes customers feel recognized and heard.
Furthermore, NLP allows digital humans to learn from each interaction, improving their capacity to comprehend and react to customers’ needs over time. This enhances the customer experience and provides businesses with valuable insights.
Digital Humans Want to Enhance Your Customer Experience
Make no mistake Digital Humans are here to stay, and they will quietly vanquish chatbots from the digital realm. It is, however, important to point out that Digital Humans are not here to replace human interactions.
Digital humans are created to provide data-driven experiences in various fields, such as eLearning, eCommerce, and wayfinding assistance. They can serve as virtual instructors, personal shoppers, or AI-powered storytellers, offering engaging and realistic experiences for customers. Their content can be updated in real-time, making it easier to reach and effectively engage with audiences.
In conclusion, Digital Humans are not just a passing trend but a valuable addition to the world of customer experience. Digital Humans will play an even more crucial role as technology evolves in guiding people through the vast sea of information and enhancing customer experience.
Coming up next:
How UNITH uses ChatGPT to take Humanlike interaction to the next level.