Conversational AI – Transforming Sales and Marketing

Conversational AI – Transforming Sales and Marketing

by on April 21, 2023

Why Conversational AI matters

AI is transforming Sales and Marketing, according to McKinsey’s State of AI surveys. By automating tasks and analyzing customer data, AI can help sales teams work more efficiently and close more deals. Additionally, AI tools like conversational AI can add a personalized selling approach that customers crave. Learn how to incorporate AI with human aspects to improve sales efficiency and customer satisfaction.

Saving time and effort while maximizing sales opportunity

Leveraging conversational AI to power customer conversations can enable sales by making the whole process of buying contextual, personalized, and simpler. Conversational AI can be used to perform client-facing roles and automate certain tasks that are typically performed by sales representatives. This can help sales representatives focus on more important tasks and jump in only when the case is not able to be solved by the AI, ultimately saving time and effort to close the sale. Tasks that can be performed by Conversational AI include:

  • To guide potential customers toward a purchase, it’s important to nurture leads by suggesting products that meet their needs and interests
  • Maximizing revenue and building customer loyalty can be achieved by upselling or cross-referencing related products that complement their initial purchase
  • Providing a positive onboarding experience for new customers is a critical stage of the sales process, setting the foundation for a long-term relationship
  • Sales pitching can be an effective way to communicate the value of products and services to potential customers, but it must be done strategically and tailored to their specific needs and pain points

Plus with multiple language options, you can offer immediate sales assistance to a wider audience

Conversational AI in form of Digital Humans

What’s more to it, is that conversational AI can exist in the form of digital humans, which are computer-generated human characters that closely resemble a realistic human being in look, sound, and interaction. Augmenting digital humans help brands present digital experience without being limited by physical space, establish a better emotional connection with customers, and greatly enhance sales conversion rates.

Digital humans are programmed with Natural Language Processing (NLP) designed to understand and respond to human speech—written and verbal— in a way that sounds human. Using computational linguistics, NLP not only strives to understand the language being used but to interpret the intentions and sentiment behind the words. Then, the digital humans deliver a natural and instant response, making customers feel like they are talking to a real human sales representative.

Leveraging Natural Language Processing

Digital humans are revolutionizing the way companies interact with customers, offering a unique opportunity to provide personalized and human-like conversations that build trust and engagement. By leveraging Natural Language Processing (NLP), digital humans can understand and interpret the intentions and sentiment behind the words, delivering a natural and instant response that makes customers feel like they’re talking to a real person. Unlike humans, Digital Humans won’t get frustrated or tired from interacting with needy or pushy contacts and are guaranteed to give reliable and accurate information at all times. They’re also available 24/7, enabling companies to keep leads engaged and customers served, and providing top-notch consistent service quality that can turn existing customers into brand loyalists.

A game changer

With 70% of users demonstrating positive emotional responses from the experience, digital humans are proving to be a game-changer in customer engagement and sales conversion.

Looking for a Digital Human? UNITH is here to help. Connect with us for a chat and discover the range of opportunities available.

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